Seawool cotton blend launched for US market

Lead / Intro (50–70 words)
Taiwan’s Creative Tech Textile / Hans Global has introduced a new 60/40 cotton–Seawool blend (40% Seawool, 60% cotton) aimed at the US market. The fabric combines familiar cotton comfort with Seawool’s ocean-upcycled performance properties — odor resistance, thermal regulation, and lower environmental impact — positioning it for mainstream lifestyle, outdoor and uniform applications. PR Newswire+1

What is Seawool?

Seawool is an engineered fiber made by upcycling discarded oyster shells together with recycled PET (ocean plastics / plastic bottles) into a wool-like yarn. The result is a textile that offers wool-like hand and insulation but is produced from circular feedstocks rather than animal fiber. textileworld.com

Why a 60/40 cotton blend?

Blending 40% Seawool with 60% cotton balances cost, comfort, and sustainability. Cotton keeps the soft touch and familiar processing for mills and brands, while Seawool contributes odor resistance, thermal regulation and an eco story that appeals to sustainably minded consumers. Creative Tech Textile says the formulation was created specifically to make Seawool viable at scale for the US market. PR Newswire

Key performance & sustainability benefits

• Odor resistance: Seawool naturally reduces odor build-up compared with pure cotton. PR Newswire

• Thermal regulation: Oyster-shell powder in the fiber helps moderate temperature for comfort across climates. textileworld.com

• Circular feedstock: Uses discarded oyster shells and recycled plastic bottles, reducing marine waste and diverting by-products from landfill or incineration. PR Newswire

• Scalability: The company reports commercial production measured in thousands of tonnes per year, demonstrating reasonable supply for larger buyers. PR Newswire

Where Seawool–cotton blend fits (use cases)

• Everyday lifestyle and casual wear — cotton comfort with longer-lasting freshness. Ecotextile News

• Outdoor & athleisure — thermal management and odor control add value for active garments. Apparel Views

• Institutional uniforms — scale and washability make Seawool blends attractive for uniforms in education, hospitality and corporate programs. Apparel Views

What brands and manufacturers should know

• Processing compatibility: The 60/40 ratio keeps fabric-handling familiar for knitters/weavers and mills while adding Seawool’s properties. PR Newswire

• Cost position: Seawool is positioned as cost-effective relative to high-grade specialty wools and premium insulations, helping brands offer eco credentials without large price premiums. PR Newswire

• Sourcing story: Brands can leverage the ocean-upcycling narrative for product pages, but should validate supply and certification (e.g., Bluesign or equivalent) for sustainability claims. PR Newswire

Sustainability & impact numbers (what we know)

Creative Tech Textile reports multi-ton production capacity for Seawool and described reuse of hundreds of tonnes of oyster shell and plastic feedstock in prior production runs — evidence that the material is beyond lab scale and moving into commercial supply chains. PR Newswire

Conclusion

The new 60/40 Seawool–cotton blend is a practical next step for Seawool to reach mainstream US apparel markets: it preserves cotton’s comfort while adding ocean-upcycled performance benefits. For brands, the blend offers an accessible sustainability story, functional benefits for wearers, and a path to scale without radical changes to production. As circular materials gain buyer interest, blends like this can help move sustainability from niche to normal. PR Newswire+1